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››aepc: Making Efforts to Promote the India Brand on Global Platforms : AEPC

aepc: Making Efforts to Promote the India Brand on Global Platforms : AEPC

By Ruth Story
April 23, 2022
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NEW DELHI: The Apparel Export Promotion Council (AEPC) said on Friday that it is working to promote the India brand on various global platforms by showcasing its strength in sustainability, ethical sourcing and manufacturing , labor standards and women’s employment. AEPC President Narendra Goenka also said that the availability of cotton, jute, silk and wool, as well as the second largest spinning and weaving capacity, provide the industry with an opportunity to add 95% national value.

The council held a two-day Fashion Meet Expo 2022. The exhibition aims to bring together the entire textile ecosystem, from fiber to fashion, including manufacturers, accessories players, dyestuffs, machine manufacturers, startups, designers, agents of purchase, exporters and fashion institutes.

The fair was opened by Minister of State for Textiles Darshana Jardosh at Apparel House Gurugram on April 21.

“The Council is making rigorous efforts to promote the India brand on various global platforms, showcasing its strength in sustainability, circularity, ethical sourcing and manufacturing, labor standards, employment of women,” Goenka said in a statement.

Exports of ready-made garments in 2021-22 amounted to USD 16 billion, an increase of 30.4% over the previous year. The main markets for Indian textile and garment exports are the United States, the European Union, Asia and the Middle East.

Quoting the minister, the council said export opportunities for the sector have been improved with the signing of free trade agreements with the United Arab Emirates and Australia.

(The one-stop destination for MSMEs, ET RISE provides news, views and analysis on GST, exports, finance, policy and small business management.)

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